Audience
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Audience data is collected from the moment an account is added to the Dashboard and is available only for your own accounts, as well as for VK accounts added to the Dashboard.

There are limitations for the Audience tab for large VK accounts, depending on the plan:

This means that if the number of group members exceeds the limit, information on the Audience tab will be unavailable. Other tabs will remain accessible.

For Telegram and Twitter, audience data is not available.

Data displayed on the "Audience" tab, as well as in PDF and Excel exports, contains the most recent data for the last day of the selected period (in the top right corner). This means you can see what the audience looked like a month ago or even a year ago (if the account was on someone's Dashboard and a plan was active during that time).

All audience data is sourced directly from the social network via official APIs, and the calculations are performed by the social network itself.
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Change Over Period Table

This table shows the summary statistics of audience changes over the period selected in the top right corner of the page.

Data will only be displayed correctly if the account was on the Dashboard for the entire period.

The top 3 rows in each table show the category (city/country/age/gender) with the highest audience growth during the period.

The bottom 2 rows show the category with the largest negative change.

Clicking on the table header or the ellipsis opens a graph with audience dynamics.

Audience changes can be, for example, if a person from Kazakhstan travels to Russia, starts posting photos, and uses geolocation in Russia, this will show as a loss for Kazakhstan and a gain for Russia. However, this is an existing follower, and such a change is not reflected in the Subscribed/Unsubscribed chart but as an internal audience shift.

The graph is available for Instagram, Facebook, and VK accounts.
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Country Graph

For each social network, the graph shows the following:

For Facebook and Instagram, the map shows the top countries where the account has the most followers. The darker the country, the more followers are currently located there. This refers to the current location, not the place of residence, as Instagram determines the user's country based on account activity.

For VK, the graph shows the top countries where the largest number of the account’s audience resides during the selected period. Closed, deleted, and banned accounts are not counted.

For Odnoklassniki, it shows the top countries where the account has the largest active audience during the selected period.

For YouTube, the top countries are based on views.

Additionally, many accounts have a portion of subscribers whose country is unknown. Countries not listed in the top 45 are also classified as "Unknown."
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City Graph

This graph differs for each social network.

For Facebook and Instagram, the City graph shows the top cities where the account’s largest number of subscribers reside.

For Instagram, the data aligns with what Instagram displays, but we show the top 45 cities.

Next to the City graph for Instagram, there is also a Languages graph, which shows the audience distribution based on their native languages.

The top 10 languages are displayed, while unknown and other languages are grouped under "Other."

Unknown languages are those that do not appear in the top 45 languages of the account.

The language is determined based on the language setting in the app.

Tip: These data are rarely useful, as you most likely have more than 90% Russian-speaking followers. However, if at least 20% of your audience is English-speaking or from another language group, you might consider posting in two languages.

More information on how to use this data can be found in our article.

For VK, the graph shows the top 10 cities where the account’s audience resides during the selected period. Closed, deleted, and banned accounts are not included, and the data is taken from users’ profiles.

The data may differ from VK, as they are calculated differently. VK calculates based on reach, while we calculate based on all subscribers.

For Odnoklassniki, the City graph is presented in two forms: as a pie chart and as a dynamic graph.

For YouTube, this graph is not available.
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Tip: Based on the City graphs, you can predict the success of a post. For example, if 44% of your audience is from Krasnodar, it makes sense to create a post about a local venue or how to get to a beautiful place in the mountains by the Black Sea. Such a post will likely receive a good response from your audience (saves are guaranteed), as it's relevant and useful to a local audience.
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Demographics Graph

For Instagram, this graph displays the account's audience distribution by gender and age.

Due to Instagram's specificities, the total number of followers with known gender may exceed the total number of followers in the account. The "Unknown" category is also included from Instagram. Instagram shows the gender distribution based on the known audience, whereas we show it for the entire audience.

In the Audience tab, we provide statistics for all followers, while Instagram only gives information for those with known city/country details.

For Facebook, the graph shows the distribution of male and female followers by age group. Accounts with unknown gender are not included. The data is based on activity in the last month.

For VK, the Demographics graph shows the ratio of male and female followers by age group. Closed, deleted, and banned accounts, as well as accounts without specified gender/age, are not included. The data is pulled from users’ profiles.

For YouTube, the demographics are shown in terms of views by gender and age.

For Odnoklassniki, the Demographics graph displays the male-to-female ratio by age group. Accounts with unknown gender are not included. The data is based on visits in the last month.

For Odnoklassniki, the graph is available in three forms.
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Followers Online Graph

This graph shows the time when the highest number of the account’s followers are online over the last week, i.e., how many of your followers are online at a specific hour. To ensure the data is accurate, make sure the time zone is correctly set in the profile settings.

The graph is divided into 7 days of the week, with each day split into 24 hours.

The pink sections indicate the recommended posting hours. These show the start of a 12-hour period when most of your followers are online. Why 12 hours? Based on our observations, posts receive about 50% of their likes in the first 3 hours, 80% in 6 hours, and 100% in 12 hours. So, if you publish during the recommended hours (marked in pink), the post is more likely to receive higher reach over the next 12 hours.

The data on this graph always reflects the last two weeks from today. If you select a period from January 1 to December 31, 2021, and another from January 1 to December 31, 2020, the data will be the same, as it always shows the last two weeks from the current date.

This graph is available only for Instagram and Facebook.
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Country History, City History, Age History, Gender History Graphs

These graphs track the dynamics of audience changes.

The table below the graph already calculates key indicators:

The table can be sorted by clicking on the relevant column header.

On the Country History and City History graphs, if you want to see the entire audience in the "Others" row, click "Show all" below the graph.

The graphs are available for Instagram, Facebook, and VK.

For YouTube, only the Country History graph is available.

Visit Frequency History Graph

Available only for VK.

The Visit Frequency and Visit Frequency History graphs show how often group subscribers visit the social network over 3 days, 7 days, 15 days, a month, or more (the network, not the group!).

Data is collected only from the moment the account is added to the Dashboard and continues to be collected as long as the account is active on the Dashboard with a valid plan.

The Visit Frequency Graph:

Subscribers are grouped based on how recently they accessed VK. For example, if a subscriber visited the social network today, they will be in the "1-3 days" group, and if they visited 10 days ago, they will be in the "8-15 days" group.

One subscriber can only be in one group. If they haven't logged in for more than a month, they will be in the "More than a month" group. If they log in today, they will be moved to the "3 days" group. The graph shows, for the selected period, when subscribers last accessed VK.

The Visit Frequency History Graph:

It shows the dynamics of visit frequency by group over time.

In the table below the graph, key indicators are calculated:

To sort the data by these metrics, click the relevant column header.

These graphs are available only for VK.
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Devices Graph

Available only for YouTube. It shows the devices used to watch videos.
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