Advertising
This section is only available for your Instagram* pages on the Business and Agency plans.
For all other social networks, the data is displayed immediately and includes advertising data.
On the Blogger plan, the Advertising tab will look like this:
Requirements for connecting an ad account
The ad account must be connected to LiveDune from the same Facebook account that was used to add the Instagram account to our service.
Your Facebook account must have full permissions to manage the Facebook Business Page linked to your Instagram account, as well as permissions to manage the ad account.
Ads should be run from a single ad account for only one Instagram account. If multiple Instagram accounts are being promoted through your ad account, Facebook does not provide data specifying which account a post belongs to. This is a limitation of the Facebook API, not LiveDune.
How to connect an ad account
Go to the "Advertising" tab in your account.
Click the "Connect Ad Accounts" button.
3. Ensure you are logged into your browser with the correct Facebook account.
Connecting ad accounts works the same way as adding an Instagram account – it's done through your personal Facebook profile.
4. Select the required ad account and complete the connection process.
5. Data will start loading within 30-60 minutes.
Promoted Posts Table
Here you can see all the posts from the account’s feed that were promoted through the Instagram app or Ads Manager. Only the promotion data is displayed. Organic likes and comments are not considered, which can be seen in the Posts tab. Individual creatives (posts that are not in the Instagram feed) and Story promotions are not included.
By clicking the gear icon, you can choose which metrics to display in the table:
To sort posts by any metric, click its header:
To see detailed information about each promoted post, click the green arrow at the end of the row (if the statistics don’t load, you may need to disable AdBlock or other ad blockers).
You can separate data into ads and organic posts in the Posts tab by clicking the gear icon in the upper corner.
What to do if an ad post is not displaying?
Check the ad type: Make sure you promoted a post from your feed, not a standalone ad. Individual creatives (posts that are not in your Instagram feed) and promoted Stories are not tracked.
Check your account structure: Ensure that only one Instagram account is being promoted from a single ad account.
Check the selected date:
LiveDune links data to the post's publication date. Facebook links it to the ad campaign's start date.
Example: If you ran an ad in September for a post published in August, the data will appear in Facebook for September, but in LiveDune for August.Reconnect the ad account:
Go to the "Advertising" tab and click the ✖️ cross next to the connected ad account's name to remove it.
Click the "Connect Ad Accounts" button and complete the procedure again.
Wait up to 1 hour for the data to update.
Ad Accounts Table
This table duplicates the data from the Facebook advertising account. Clicking on the account name opens a list of ad campaigns:
Clicking on the campaign name opens a list of ads within it:
By pressing the Calculate button in the Subscribers column, the number of subscribers gained from the ad will appear. Unfortunately, it's not possible to determine whether the subscribers came from ads or not—Instagram doesn't provide such data. In the Advertising tab, you can see the number of followers gained, which reflects the number of people who followed your account from the start of the ad campaign until it ends (or until the current moment if the campaign is still running).
To display the subscriber count correctly, you should create a separate campaign for each ad and run only one campaign at a time. This is because the service can only calculate the number of followers during the campaign period. If 10 ads were run in a single campaign, the same number will be shown for each.
If the number of followers is “0,” it means the total number of followers decreased during the campaign.
If “n/a” is displayed (no data), it means the campaign started (or even ended) before the account was connected to LiveDune, making it impossible to calculate the change.
If a post has been promoted multiple times, the data may vary because we only receive data from the most recent promotion. This means that only the current organic data and ad are considered. Data from previous promotions is not included, as this is a limitation of Instagram’s data transmission. Likes, comments, and saves will match.
Promoted Posts Statistics
Only the data of posts that were promoted and published during the selected period is considered (i.e., other ads, and the date and time of post promotions are not considered).
In the upper right corner, you can select the currency symbol used for launching advertising campaigns.
Explanation of terms:
CPC – Average cost per click.
CPM – Average cost per 1,000 impressions.
CPP – Average cost per 1,000 reached users.
CTR – The ratio of users who clicked to the number of impressions.
Performance Dynamics Graph
Displays the daily dynamics of advertising metrics.
You can click on the values below the graph to hide them:
Proportions Graph
This graph shows the ratio of likes, comments, and reach in the account obtained from promoting posts via the Instagram app and Ads Manager.
Ad likes are calculated as the difference between the ad post and the original post, and the same applies to comments.
Frequently Asked Questions
Why does the statistics for the same post appear in different time periods in LiveDune and Facebook?
Why does the statistics for the same post appear in different time periods in LiveDune and Facebook?
LiveDune links data to the post's publication date, while Facebook links it to the ad campaign's start date.
Example: If you ran an ad in September for a post published in August, the data will appear in Facebook for September, but in LiveDune for August.
What should I do if a post was promoted multiple times?
What should I do if a post was promoted multiple times?
LiveDune only displays data for the most recent promotion. Data from previous promotions is not included due to limitations of the Instagram API.
Why is the data in the Excel report (the "Advertising" tab) different from the data in the interface?
Why is the data in the Excel report (the "Advertising" tab) different from the data in the interface?
When you click on an ad account in the interface, the data shown is for the entire account. The Excel report, however, only sums up data for the specific promoted posts that were selected for export.
If you have any questions, feel free to contact us via the chat on the website (Help button in the upper right corner), or via email at [email protected].