Comparison The Comparison module allows users to compare the dynamics of their own accounts, competitors' accounts, and projects over any given period of time.
> In the "Comparison" module, you can analyze only accounts that have been added to your Dashboard in LiveDune. All accounts to be compared must be on your Dashboard. By clicking on the "Choose accounts for comparison" button, a window with account and project selection options opens:
You can select multiple accounts by clicking on the gray toggles, or you can choose an entire project by hitting "Select all". Moreover, if you need to compare several projects, you can go to the "Projects" section:
You can also tag accounts and then select them for Comparison according to tags:
**In each tag** - only accounts containing the selected tags will be included in the comparison. **In any tag** - all accounts containing at least one of the selected tags will be included in the comparison. > To assign tags to an account on the Dashboard, click on the empty flag and select previously created tags in the modal window.
To create a new tag, click "Add tag" in the right corner of the window, enter the name and select the corresponding color. Save. For convenience and speed, you can also select accounts for comparative analysis directly on the Dashboard. - To compare accounts in a project, click on the three dots in the upper right corner and choose "Compare accounts".
- To compare specific accounts, click on the checkmark icon, select the desired accounts, and click the "Compare accounts" button.
After selecting accounts/projects, a summary table with charts will appear. By default, the comparison period is set to 3 months. To choose a different period, open the calendar in the upper right corner and select the desired interval:
To choose which metrics to compare, click the gear icon above the table to select the metrics for analysis. Depending on the social network, the following comparison metrics will be available:
- Followers
- Posts
- Reactions (likes, comments, reposts, votes, saves)
- Views
- Reach
- Engagement Rate (ER, ERR, ERV)
Press the "Compare accounts" button to apply the metric settings. **The top table** will present summary values over the period for the selected accounts.
Download the data from the Comparison via the "Export data" button at the top right.
In comparison, there is a limitation - you can upload no more than 3,000 posts.
Green - the maximum values in the column, that is, the leaders in the indicator are marked. Also, the numbers with positive dynamics for the period for the column with the number of subscribers will be highlighted in green.
The numbers with negative dynamics for the period for the column with the number of subscribers are highlighted in red.
Gray values are values that, in principle, cannot be calculated for this social network
Large numbers - the sum of the parameter for the analyzed period
Small numbers are the average value of the parameter for the analyzed period. For a column with the number of subscribers
If none of the accounts have data for one of the columns, then they will not be displayed
To view the charts for each metric, switch between the tabs. Depending on the selected metric, various comparison options will be available - summary/period/overall or total/average metric value.
To view the graph for each indicator, switch between the tabs. Depending on the selected metric, different options will be available for comparison ― summary/for the period/total or total/average value of the metric.
If there is no data for the selected metric for the account, then a dash is displayed for it
Summary graph - displays the total number of selected metrics
Chart For a period - displays the dynamics of changes in the selected metric for a certain period
The General graph (for subscribers) - if more than 1 account is selected - shows the total number of subscribers for each day for the selected accounts for the period
When you click on the columns/points of the graphs, a window opens with a list of posts
Total - displays the total number of likes/comments for the account.
Average** - displays the average number of likes/comments (sum of all likes/comments of posts divided by the number of posts).
The bottom table - displays metrics broken down by period (day/week/month/quarter/year). The data in this table will display according to the selected tab above the chart (Followers, Posts, Likes, etc).
View settings can be modified here:
For the "Followers" tab, you can also select percentage measurements - percentage ratio at the end and difference between the start and end:
The bottom table will not be built for ER and ER tabs.
The second table is displayed if up to 8 accounts are added to the comparison. If there are 9 or more, the table will not be shown.
To remove unnecessary accounts from the comparison, click on the trash can icon. Or use the toggle icon to disable the extra accounts. This also allows switching between accounts, removing one and adding another.
Data from the account comparison can be downloaded in XLS format by clicking on the arrow icon next to the calendar:
The report consists of three tabs:
Summary report with total and average values for the selected period. - Period dynamics for the selected time frame (day/week/month/quarter/year).
Breakdown of statistics for each individual post published during the analysis period.
The maximum number of posts for export in the report is 3,000 posts. When exporting a project report, up to 500 posts per account are exported.
If you have any questions, contact us in the chat on the site
Or in the Telegram chat-bot https://t.me/ld_support_bot, or via email at [email protected]